East Memphis is a commercial and residential powerhouse. Poplar Avenue provides the central east-west thoroughfare of the area and there are many thriving businesses on and around it. East Memphis is the location of some of the largest Memphis homes, specifically those in the Walnut Grove area and has developed into a home for many businesses and law firms. Walnut Grove Rd has a high concentration of churches and schools. East Memphis covers areas outside of the I-240 loop including the residential areas around Quince Rd and Kirby Parkway and River Oaks subdivision. The eastern border of the neighborhood is the Germantown city limits at Kirby Parkway.